Ranking first on Google and other search engines is not easy. However, with the right SEO tools and strategy, rank tracking also not hard at all. Therefore, you need to know how keywords function in SERPs (search engine results pages) as they are an essential part of search engine optimization (SEO) (SERPs).
The development of a web-based enterprise depends critically on careful monitoring of search engine rankings as well as careful evaluation and management of relevant keywords. You may use it to learn how well your SEO strategy is doing, which keywords are most important, where you can make improvements, and so on.
In order to help you develop a more efficient SEO strategy, this post will go further into these topics and introduce you to the greatest rank tracking and keyword management tools available.
Use of These Tools
The use of a rank tracking system allows customers to keep tabs on how their target keywords are faring over time across a wide range of search engines and unique domain names. Some of these products also offer extra capabilities like geo-targeting, keyword suggestions, and monitoring your solution’s position in search engine results on both desktop and mobile platforms.
To boost your SEO results, you should use a keyword management tool that lets you study and analyze relevant keywords, sort them into relevant categories, and managethem with ease. You may gauge the success of your SEO plan and tweaking efforts with the help of these tools. There are a plethora of other scenarios in which you would benefit from possessing these gadgets.
You can see where your terms now stand in the search engine results pages (SERPs) with the use of a keyword tracking tool. It aids in the selection of optimal keywords that will increase traffic to your site.
You may learn which keywords are performing well by monitoring their search engine rankings. If the rating slips, you can find out why, including if a competitor surpassed your site or if there were technical issues. You may now use this data to fix the issue and improve your search engine results.
Take advantage of the resources to research the keywords your rivals are utilizing to rank so highly. You may learn how well they rank for your desired keywords and which keywords they lack. Also, you might learn what kinds of material, links, online presence, social activity, etc., they find most successful. By using these tools, you may pick the most effective keywords for your website’s search engine rankings with confidence.
Potential Keyword Opportunities
By keeping a close eye on your site’s most important keywords, you may easily uncover keyword opportunities based on search volume, ranking pages, search intent, and competition.
11 Best Rank Tracking and Keyword Manager SEO Tools
Therefore, let’s take a look at the top tools for monitoring your website’s ranking and managing your keywords.
1. Semrush – Rank Tracking Tools
Semrush is a popular tool among digital marketers all around the world since it streamlines previously time-consuming processes including keyword research, analysis, and rank tracking. Out of the more than 40 digital marketing tools available, 13 are specifically designed for use in doing keyword research and keeping track of rankings.
To help you stand out and improve your SEO rankings, Semrush offers six unique keyword research tools. Some examples are:
- You may use this tool to find out how valuable a keyword is, how much competition there is for it, and how well it fits in with your marketing goals.
- Analyze your competitors’ organic keyword rankings with this helpful tool. Using this method, you may find out which organic keywords have the highest click-through-rate and are most likely to get you to the top of search engine results pages.
- The Keyword Magic Tool’s extensive database of over 20 billion keywords and user-friendly interface make it an invaluable resource for finding the right ones to target.
- Effective SEO strategies can be implemented by comparing one’s own keyword profile to that of one’s competitors.
- Use the Keyword Manager to examine up to a thousand keywords at once and track how leading rivals and Search Engine Results Page (SERP) Features for a given keyword are evolving in real time.
- Google Analytics’ cross-reference data can help you assess your site’s search performance and zero in on the “not provided” term.
- If you want to keep an eye on how well your website is doing in terms of SEO and how you may improve its online visibility, Semrush has three tools for rank tracking that you can use.
- Keyword, competition, and domain name monitoring with Google’s position tracking tool. You can monitor the success of your campaign, root out any cannibalization, and improve your targeting using accurate, up-to-date information.
- Keep an eye on how your rankings change when you make changes on Google and Baidu. Keep an eye on the signs of Google algorithm changes and more.
Examine the top domains in terms of organic search engine results, paid search engine results, paid keyword rankings, and so on in a variety of international markets, and collect the relevant information.
You can reach out to your demographic and provide them with the content and goods they expect with the help of Semrush’s PPC keyword research tools. They aid in the improvement of pay-per-click (PPC) advertisements by arranging keywords, establishing negatives, searching CPC data, and analyzing local traffic.
Use the free and powerful SEO tools given by Seobase, which are trusted by 15k+ clients worldwide, to increase your search engine rankings, evaluate keywords, and dominate your niche.
Take care of your online presence with their straightforward interface and dependable rank tracking, keyword management, and report analysis on a monthly, weekly, or even daily basis. According to the current keyword positions and search volumes, the metrics will provide data on site tracking.
Selecting different time periods in Seobase will reveal keyword analyses. To check how well your site does on mobile and desktop devices, you can set up tracking in seconds and get daily rating updates.
You can use color coding to keep track of various keywords. Take advantage of thorough keyword filtering and the ability to view all pertinent dashboard data concurrently.
Automatically tracking keyword positions, learning about indexing progress, and receiving advice on how to improve search engine rankings are all possible with position monitoring. This feature may be found within the Sitechecker ecosystem, which is a hub for business owners, marketers, and SEO analysts.
Rank Tracker is search engine friendly, working with the big four (Google, Yahoo, Bing, and Yandex). Customizable monitoring options help collect the right information (by type of device, geography, etc.).
There is a user-friendly system in place for managing keywords; you may narrow your search results by filtering terms according to landing pages, the amount of queries returned in the search, geographic regions, page groupings, and more. You may also sort the list of keywords by the number of position changes (from 1 to 90 days), which will help you zero in on the most productive inquiries. Deleting, copying to the clipboard, grouping, and assigning landing pages are the available bulk operations for keywords.
Tabular form is used to display the monitoring data. Simultaneously, the user can alter the visual settings to their liking. Changing the order in which columns appear and highlighting the most relevant ones are options.
You can use Rank Tracker to see how your position has changed over time. If you want to see how your rankings shift after an important site update or when you make a change to the ranking system, you may do so by selecting a specific date using the built-in calendar.
If you utilize a keyword tracking tool, you may learn which queries are producing the highest page ranks for your target URLs. The terms are highlighted in red so that they stand out in the table.
The examination of search engine results for each given query is another viable option (keyword). The user may see how well his site’s pages are performing in search engine rankings and how they stack up against those of his competitors. For instance, you can jot down ideas and then pass them around to the group (or clients). It is possible to trademark exported reports in either PDF or CSV format.
Results of the monitoring are sent to the specified email address daily and monthly. The reports below reveal information about the dynamics of shifts for the chosen keywords (data on positions for words that have the greatest weight for growth in organic search results).
There are three different pricing tiers to choose from: the $29 Basic plan, $49 Startup plan, and $99 Growing plan. Both the number of sites and keywords that can be tracked varies.
PPC/SEO experts, digital marketing agencies, and marketing professionals can all benefit from using Serpstat. Users can undertake a full site analysis, gather relevant semantic data, investigate competitors, create clusters, monitor rankings on a daily basis, and examine backlinks.
Use signs like competition, keyword difficulty, popularity, and traffic to locate the website of an industry rival. You may also view suggestions for related keywords and learn how to better organize your blog’s content.
Find market leaders by analyzing the terms and ads they’re using to see if there are any patterns or seasonality. A total of 18 indicators can be used to analyze the domain list for SEO purposes and uncover credible resources for link building. In addition, using superior keywords might increase visitors to your website.
Keep an eye on where your website stands in relation to the competition using Serpstat. You can arrange reports to be generated on a daily, weekly, or monthly basis, showing your rankings. Also, market share can be monitored by keyword research. To streamline your processes, Serpstat gives you access to the tools you need through an Application Programming Interface (API) and supports integration with other platforms. Any website can be assessed with the help of the Serpstat Website SEO Checker add-on.
5. Ahrefs – Rank Tracking Tools
Marketers also value Ahrefs. It’s an all-inclusive SEO toolbox that could help you rank better and get more website traffic even if you aren’t an SEO professional.
In addition to providing access to free educational materials, the SEO toolkit also offers a supportive community and active user base. Ahrefs offers a number of free SEO tools, including a keyword generator, a SERP checker, a keyword rank checker, and a keyword difficulty checker. Tools for using keywords on YouTube, Amazon, and Bing are also available.
You can use their Keywords Explorer to get keyword ideas from their database of hundreds of suggestions, as well as to assess the competition level and possible volume of traffic for each. The system runs on a vast database of over 7 billion keywords that is regularly updated to accommodate advertisers from 171 countries.
Clickstream data is used by Ahrefs to fine-tune their monthly search volume estimates. It provides advanced SEO data including return rate, proportion of clicks and paid clicks, clicks/search, and more; it also rates the difficulty of keywords and provides an estimate of site clicks and parent subjects for target keywords.
In addition to the aforementioned functions, you can also store and organize keyword lists, monitor SERP overviews and position histories, and more. Find and rank keywords based on metrics like competitiveness, search volume, and more.
You can monitor your Google ranking on mobile and desktop in 170 countries with their Rank Tracker. Import or enter keywords, add additional countries and keywords, and enter the URLs of your competitors. The software will then keep an eye on the information and perform regular updates.
By comparing the percentage of organic search clicks to all website clicks, you can get a visual sense of how well your SEO efforts are paying off using the dynamic graphs. In addition to showing you your overall ranking and traffic with periodic snapshots of your SEO performance, it also allows you to monitor your position inside other ranking ranges, such as places 1–3, 11–50, etc.
To see how popular a keyword is relative to its alternatives, use the “share of voice” feature. Receive regular email reports detailing your rankings, search volumes, cost-per-click, and return rate, among other advanced metrics.
6. SE Ranking
Accurate keyword rank tracking is made possible by SE Ranking, which works with a wide variety of search engines and platforms (including Google, YouTube, Yahoo, Bing, Yandex, and more). Google Ads, Google Maps, and other parts of search engine results pages (SERPs) are also monitored.
You can analyze your website’s SEO performance and investigate possible rivals; you can examine visibility ratings alongside those of potential rivals arranged in accordance with their keyword-based visibility score. You can enter up to five rivals and get in-depth analyses contrasting your standing with that of each.
SE Ranking provides data on the top 100 results in a search and the changes that have occurred there over time, which may be used to better manage your online reputation and rankings. Reviews, catalogs, rivals, satellites, and anything else involved in a search can all be labeled for easy retrieval.
The white label feature allows you to give your customers access to the rank tracking tool under your own brand and promote it through your website. As a result, you might improve your standing with your clientele and win their respect.
They provide an API in addition to a site rating tool that allows access to the administration panel. All SEO information can be retrieved and used as you see fit. Moreover, SE Ranking enables you to control your SEO office by creating sub-accounts with granular access to tasks and data. They are careful about keeping your data private and will not release it to generic keyword search engines. Their starting monthly rate is $35.1.
7. SERPWatcher – Rank Tracking Tools
Possibly surpass the competition with the help of SERPWatcher’s fantastic keyword management and tracking features. They’ve calculated a Performance Index from your site’s current keyword position and search volume to help you analyze organic traffic performance. Daily previews of search engine results pages (SERPs) allow you to monitor your site’s performance and alert you to any major shifts in ranking.
You can find material suitable for both professionals and beginners in their pages. The solution works for both mobile and desktop search results, and it uses exact local data for rank tracking that covers more than 50,000 places worldwide.
You can let coworkers and clients check out your site’s ranking with the help of an interactive report-sharing tool. Notifications based on events can be set up, and recent changes can be tracked.
Their starting subscription costs $29.90 monthly and includes 100 daily keyword searches, 200 daily keyword suggestions, 100 daily SERP searches, 25 daily competitor keyword searches, 200 daily monitored keywords, 20 daily site searches, and 100k monthly backlink rows.
Ranktracker is a powerful tool for researching keywords, monitoring rankings, and evaluating the level of competition for a certain keyword all in one place. It allows you to use global data sources to stay ahead of the competition in SEO, whether you’re a startup or an established business.
See how your site fares in the search engines for a given keyword, where it appears, and how much traffic it receives. Incorporate refinement filters to let you visualize your location across devices and settings.
Ranktracker’s one-of-a-kind suite of tools, including the Keyword Finder and the SERP Checker, gives you precise insights that help you optimize your SEO at every stage, from planning and analysis to tracking and problem solving, so you can make informed business decisions.
To see how well your site is doing in search engine results for specific keywords, all you have to do is enter those terms into Ranktracker. Easy-to-use keyword searches are only one of the ways in which Keyword Finder may help your site get more visitors. Locating keywords with a high search volume and low level of difficulty will bring in more visitors in a shorter amount of time.
You can see how tough the competition is for a given keyword by using Ranktracker’s SERP checker. It covers over 50 nations and gives detailed data highlighting the best ranking potential for your website. Indeed, they go so far as to use Majestic and Moz data to further refine their methods.
To see where your site could use improvement in terms of SEO and where your current approach to SEO could use improvement, you can do a web audit. Find these problems, get advice on how to improve their SEO performance, get reports, and show them off to your coworkers.
9. Nightwatch – Rank Tracking Tools
Nightwatch enables you to boost organic traffic to your site, research relevant keywords, and showcase your SEO achievements. It allows you to grow your organic audience and boost your sales thanks to its powerful rank tracking, backlink, site audit, and reporting tools.
They provide accurate rank tracking for any region you’re targeting, domestic or worldwide. By consolidating data from tools like Google Analytics, the Keyword Planner, and Search Console, as well as other SEO sources, it saves SEO specialists a lot of time while providing them with useful information.
Nightwatch transforms the data into polished, easy-to-import reports for the client. Nightwatch is one of a kind since it can tap into any Google data center and rapidly cross-reference when it detects abnormalities like the disappearance or appearance of keywords to make sure you get the most accurate data.
Furthermore, Nightwatch has developed a means of stealing location data that can affect search engine rankings. Then, they take that data and use it to clone one of those sites so it appears in their search results. For local keyword tracking, this means that Nightwatch’s ranking data is more reliable.
In addition, you can play around with different locations and their respective keyword rankings to see what works best for your site. A simple drag-and-drop interface makes it easy to generate professional-looking, well-organized reports that your clients will love.
The sending of reports to you or your clients can also be automated, saving you even more time. If you submit a specific URL into their Keyword Discover tool, you can improve your site’s discoverability and use the resulting data to inform a marketing strategy.
10. Rank Tracker
The rank tracking and keyword research capabilities of Rank Tracker are truly limitless, making it a potent SEO tool. You may check placements on the most popular search engines, see how your keywords fare in different regions, and evaluate your overall success with just one tool that tracks an unlimited number of terms.
Their Rank Tracker is a flexible platform that lets you investigate the top 50 or 1000 results, keep tabs on Map and Universal listings, study rankings weekly or daily, and assess the keyword rankings of rival businesses. Your website’s visibility and average position can be monitored as well.
Make use of this instrument to track the rise and fall of your site’s position in the search engine results page (SERP) and to observe the appearance of certain keywords in favored placements (such as featured snippets) on Google’s search page. Rank Tracker allows you to create geo-specific rankings for a limitless number of locations, down to a single street address, whether you want to rank a country, state, or city.
Including the likes of Keyword Planner, Domain Search, Competition Search, Autocomplete tools, Google Analytics, Related Questions, Related Searches, and Search Console, their Rank Tracker offers a grand total of 23 keyword tools.
When you combine all of these resources, you’ll have access to a vast pool of keywords that make sense and matter for your niche, and the software will group them together automatically based on subject matter so you can focus on and assess entire groups of keywords with ease.
If you’re looking for a great keyword analysis tool that can help you choose and prioritize the most effective keywords for your strategy, look no further. The SEO indicators such as competitiveness and data volume are evaluated along with the difficulty levels by the program to find the SEO flaws and strengths.
Using Rank Tracker, you can see how your competitors are using keywords, how many racks they have, your own ranking history, and where you may make improvements. Automated rank-checking and task-scheduling systems are becoming increasingly common. It offers completely editable reports that can be easily distributed and viewed across a wide range of gadgets.
11. Moz – Rank Tracking Tools
Over 500 million terms that drive traffic can be found in Moz’s Keyword Explorer, an excellent SEO keyword search tool. You can use this tool to prioritize keywords and find new ones by entering a term or URL.
Using Moz, you can speed up the process of finding the best keywords to use. Getting high-impact recommendations will also make it easier to narrow down your focus to the keywords for which your site needs quick visibility.
They will offer you with up to 500 million suggested keywords, search engine results from 170 different engines, and the top 180 million freshly ranked keywords in the search engine results pages (SERPs). In addition, the software makes complex tasks like detailed SERP and keyword analysis trivial.
Build and preserve keyword lists, do keyword research based on search traffic, rank keywords based on relevance to specific topics, and more. Your keyword research, lists, and analysis may all be exported as a clean, metric-rich CSV.
To get ahead of the competition, try using question styles with relevant keywords or long-tail keywords for added relevancy. Keywords for location-based global targeting should be sorted based on their relative difficulty, organic click-through rates, and volume. Moz offers many other free SEO tools in addition to Keyword Explorer.
Extending the visibility, organic reach, and conversion rate of your website depends on a number of factors, including keeping an eye on your site’s search engine rankings and analyzing keywords that can improve your SEO performance. You can use this post as a guide to deciding which of the rank tracking and keyword management tools I’ve discussed will work best for you.